Journal · 2 min read
Property Photography Package: The Complete Scope for Developers
Know what a complete project photography package should include, so you can compare offers and avoid paying twice.
2026-07-24
A complete project photography package should cover show unit images, common areas and amenities, aerial or location views, short video for social, and multi-size deliverables with usage rights. It should state the number of images, angles, revision rounds and delivery time, so you can compare offers accurately and get enough images for every marketing channel.
What belongs in the photography package
A project uses many image types across different media, so a good package should cover them in one shoot: show unit images at every key angle, common areas like the lobby, pool and gym, location atmosphere, plus short video and vertical images for social. Bundling it all in one round saves cost and keeps a consistent tone.
- Show unit images at every key angle, both landscape and vertical
- Common areas and amenities
- Aerial or location-atmosphere shots around the project
- Short social video and files in multiple sizes
Watch the details that change the price
Two packages with very different prices usually differ in the details: the number of final images, revision rounds, whether pre-shoot styling is included, image usage rights in advertising, and delivery time. Before comparing prices, make the scopes equal, or a cheap package with few images or no revisions can cost more once add-ons pile up.
Do not overlook pre-shoot styling
How good the images look depends on styling in front of the lens before the shutter clicks. A package that includes pre-shoot styling, tidying objects, hiding cables and adjusting light, tends to deliver images ready to use without heavy retouching. If it is not included, ask who is responsible for on-camera styling, so you do not end up with pretty rooms cluttered in the details.
Stills only, or include video too?
It depends on your channels. Today social and online ads rely heavily on short vertical video, and including it in the same shoot is cheaper than a separate one, giving full content for web, social and sales media at once.
What usage rights should we secure?
Secure rights to use the images across the project's marketing with no time or channel limit, so you do not pay again for new campaigns. Spell out the rights scope clearly in the contract up front to avoid disputes and duplicate costs later.