Video Tour or Photos: Which for Which Property

Photos are still the first gate that earns the click. A video tour matters when a property has a flow one frame cannot finish telling, such as multi-storey houses, penthouses, duplexes, or condos with panoramic views. For typical units, lead with high-quality stills and add a short video for social.

When photos are enough

For properties whose layout is clear in one frame, stills are more cost-effective and easier to use because they post fast, crop to many ratios, and are what property portals ask for first.

• Studio and one-bedroom condos
• Affordable units competing on listing speed
• Portal listings that rely on a few hero images

When a video tour pays off

Properties where spaces relate to each other need camera movement for buyers to understand them. Video sells emotion and scale far better here.

• Detached houses and multi-storey townhomes
• Penthouses and duplex condos where height is the selling point
• View-led properties that need a sweeping pan
• Airbnb rentals that must showcase the lifestyle

Budget, time, and distribution

Video takes several times longer to shoot and edit than stills, but it thrives on TikTok, Reels, and YouTube, where algorithms push video. The efficient move is to capture both in one session, use stills as the first gate on portals, and cut a 30-60 second video for social.