Journal · 1 min read
Shooting a Sales Gallery for Every Channel
One shoot that delivers every ratio and every marketing channel.
2026-03-10
A single sales gallery shoot should cover every channel: a horizontal hero for web and billboards, verticals for IG stories and LINE, material close-ups, the scale model, and lifestyle frames with visitors present. Plan the shot list with the marketing team beforehand so you never have to reshoot and waste budget.
Shots the sales gallery must deliver
The sales gallery is where a buyer first meets the project's brand, so the photos must convey both the big picture and the details that signal premium quality.
- A wide hero of the reception hall
- The scale model, both overall and in close-up
- The material zone and sample board showing finish grade
- The negotiation room and client lounge
- Lifestyle frames with sales staff and visitors in shot
Shoot every aspect ratio
Each platform needs a different ratio, so compose with cropping room and you get them all in one session. Aim for 16:9 for web and YouTube, 4:5 for the IG feed, 9:16 for stories and Reels, and 1:1 for general posts, leaving breathing space around the subject in every frame.
Control the sales gallery lighting
Sales galleries mix many light sources: downlights, spots on the model, and coloured brand lighting. Switch off bulbs that skew colour, keep one dominant temperature, and add a portable light to fill dark corners, so every zone stays colour-consistent and needs little correction in post.
Should I shoot the gallery open or closed?
Shoot two passes: an early one before opening for clean, empty space frames, and one with visitors present for lively lifestyle shots. Each serves a different purpose in your media mix.
Do I need consent from people in the photos?
Yes, if a visitor's face is clearly visible and the image is used in advertising. Under Thailand's PDPA you should have a consent form to shoot and publish, or use angles where faces are not clearly identifiable.